Ben & Jerry’s ice cream with lock Image Credit: LaughingSquid.com
Ben & Jerry’s recently re-introduced its ice cream lock called “Euphori-lock“, as shown here in the photo, which keeps the delicacy safe from invaders, and can only be unlocked with a secret code.
As noted at various US news sites early this week, Ben & Jerry’s ice cream lock, which was first introduced back in 2002, has a phrase, “I’m terribly sorry but there is no “u” in “my pint”, and comes in as a two-part plastic security ring that secures the lid of the ice cream pint tubs.
“Worried the dessert desperados have their eyes on your favorite ice cream flavor? Tired of vain attempts to conceal your favorite passion behind the frozen peas? Ben & Jerry’s wants you to breathe easier!” a statement reads earlier at BenJerry.com.
“this delightfully tongue-in-cheek concept actually came from one of our customers, who suggested we start selling our ice cream in stainless steel containers with little padlocks on them.” Ben & Jerry’s Merchandise Maven Katie O’Brien was quoted as saying.
According to the ice cream chain, this ice cream lock is now available for purchase at local Scoop Shop and at the Ben & Jerry’s online store for only $6.64 per piece.
Ben & Jerry’s ice cream lock Image Credit: BenJerry.com