Movie Trailers Do Not Need Their Own Trailers

But hey, those movies did phenomenally well, and that must be because of the micro-marketing campaign, and not in spite of it, right? and so, this trend has spread like wildfire: Recently, we got a random tease of the teaser for the Total Recall remake, and things got particularly egregious with Ridley Scott’s Prometheus, where every day leading up to the trailer’s bow served as the premiere of a brand-new snippet. ”We teased the teaser,” Fox marketing head Oren Aviv bragged to the Los Angeles Times, adding, “And it was viewed 29.7 million times.” Still, while the trailer for Prometheus is super-rad, it’s mainly made up of striking, intriguingly juxtaposed images, many of which had already been parsed out in a piecemeal fashion to the Internet days before. Fox got the week of hype it wanted, but it sacrificed the full oomph of the trailer for all those split-second trickles.

Movie Trailers Do Not Need Their Own Trailers